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Nudge : Improving Decisions About Health, Wealth And Happiness
- £12.99 GBP
- £12.99 GBP
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Author : Richard Thaler
ISBN : 9780141999937
Product Type : Book
Publisher : Penguin Books Ltd
Language : English
Limited-Time Offers, End in:
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Subtotal:
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| Unit Type | Each |
|---|---|
| Audience | Adult |
| Publication Year | 2022 |
| Category 1 | Non-Fiction |
| Category 2 | Business & Finance |
| Category 3 | Economics |
| Format | Paperback |
| Pages | 384 |
| Dimensions | 19.7 × 12.9 × 1.8 cm |
| Weight | 266 g |
Nudge explores how small changes in the way choices are presented can significantly influence the decisions people make. Richard H. Thaler and Cass R. Sunstein explain how behavioural biases affect everyday choices involving money, health, retirement, food, investment and the environment. This completely updated Final Edition includes substantial new material covering topics such as COVID-19, personal finance, medical care, organ donation and climate change. The authors show how governments, organisations and individuals can use thoughtful choice architecture to encourage better decisions while preserving freedom of choice. Accessible, insightful and often humorous, this influential book explains the principles behind the idea of the “nudge” and its applications in modern life.
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