Privacy Policy

AAFAQ BOOKSTORE LTD, trading as Aafaq Bookstore UK, is the organisation responsible for the personal information covered by this Privacy Policy.

Legal company name: AAFAQ BOOKSTORE LTD
Company number: 15059147
Registered office: 165 Edgware Road, Tyburnia, London, England, W2 2HR
Store address: 165 Edgware Road, London W2 2HR, United Kingdom
Email: info@aafaq.co.uk
Telephone: +44 20 3488 0144

If you have questions about this Privacy Policy or how we use your personal information, please contact us using the details above.

Depending on how you interact with us, we may collect:

• your name;
• postal, delivery and billing addresses;
• email address and telephone number;
• order, purchase, return and refund information;
• customer account information and preferences;
• payment and transaction information;
• communications you send to us;
• marketing preferences;
• IP address, browser, device and website-usage information; and
• information collected through cookies and similar technologies.

Full payment-card details are generally processed securely by our payment providers rather than stored directly by Aafaq Bookstore in full.

We normally receive personal information directly from you. We may also receive relevant information from organisations involved in processing payments, delivering orders, preventing fraud or operating our website.

We may use your personal information to:

• process and fulfil your orders;
• process and manage payments;
• arrange delivery or Click & Collect;
• provide order and delivery updates;
• manage cancellations, returns and refunds;
• create and manage customer accounts;
• respond to enquiries and provide customer support;
• prevent fraud and protect our customers, website and business;
• maintain accounting and business records;
• comply with legal and regulatory requirements;
• maintain and improve our website and services; and
• send marketing communications where permitted by law.

We only use personal information where we have an appropriate lawful basis. Depending on the activity, this may include:

Contract – where the information is necessary to process an order or provide a product or service you have requested.

Legal obligation – where we need to use or retain information to comply with applicable legal, tax, accounting or regulatory requirements.

Legitimate interests – where reasonably necessary for purposes such as providing customer service, protecting our business and customers, preventing fraud, maintaining security and improving our operations, provided those interests do not override your rights.

Consent – where we ask for your permission, such as for certain marketing activities or non-essential cookies.

We do not sell your personal information.

Where necessary, we may share relevant personal information with organisations that help us operate our business, including:

• website and e-commerce service providers;
• payment processors and payment service providers;
• delivery, courier, shipping and fulfilment providers;
• email and customer-communication providers;
• website hosting, security and technical-support providers;
• analytics providers, where permitted;
• accountants, legal advisers and other professional advisers; and
• regulators, government authorities or law-enforcement bodies where required or permitted by law.

We only share personal information where reasonably necessary for the relevant purpose and subject to applicable legal requirements.

We may contact you about books, products, offers or other Aafaq Bookstore news where we are legally permitted to do so.

You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the email or by contacting us.

Unsubscribing from marketing will not prevent us from sending important service communications relating to an order, payment, delivery, return or customer account.

Our website uses cookies and similar technologies for purposes such as operating the website, maintaining security and remembering customer choices.

We may also use analytics or marketing technologies where permitted and, where required, after obtaining your consent.

You can review or change your choices using the privacy or cookie controls available on our website.

Some organisations that provide technology, payment, communication, analytics or other services to us may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take steps required by applicable UK data-protection law. This may include relying on an applicable adequacy arrangement or appropriate contractual safeguards.

You may contact us if you would like further information about the safeguards relating to your personal information.

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

The period will depend on the type of information and why we hold it. For example, we may need to retain certain order, payment and transaction records to meet accounting, tax, legal or regulatory requirements or to deal with disputes.

When personal information is no longer required, we will delete it or otherwise dispose of it securely where appropriate.

Depending on the circumstances, UK data-protection law may give you the right to:

• request access to your personal information;
• request correction of inaccurate information;
• request deletion of information in certain circumstances;
• request restriction of processing in certain circumstances;
• object to certain processing;
• receive certain information in a portable format where applicable;
• withdraw consent where processing is based on your consent; and
• object to direct marketing at any time.

These rights may be subject to applicable legal conditions and exemptions.

To make a privacy request, please contact info@aafaq.co.uk.

We may need to confirm your identity before completing certain requests in order to protect your personal information.

When you place an order, certain information such as your name, contact details, delivery information and payment information is necessary for us to process and fulfil the order.

If you do not provide information that is necessary to complete the transaction, we may be unable to process your order.

We use reasonable organisational and technical measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

However, no online service or method of electronic transmission can be guaranteed to be completely secure.

If you have a concern about how we handle your personal information, please contact us first so that we can investigate the matter.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK regulator responsible for data protection.

ICO website: ico.org.uk/make-a-complaint

We may update this Privacy Policy when our business, services, technology or legal requirements change.

The latest version will be published on this page together with the date it was last updated.