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Influence, New And Expanded: The Psychology Of Persuasion
- £25.00 GBP
- £25.00 GBP
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Author : Robert B. Cialdini
ISBN : 9780062937650
Product Type : Book
Publisher : HarperCollins Publishers
Language : English
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| Unit Type | Each |
|---|---|
| Audience | Adult |
| Publication Year | 2021 |
| Category 1 | Non-Fiction |
| Category 2 | Social Sciences |
| Category 3 | Psychology |
| Format | Hardback |
| Pages | 592 |
| Dimensions | 23.7 × 16.1 × 4.2 cm |
| Weight | 742 g |
Influence, New and Expanded explains the psychology behind why people say yes and how persuasion works in business and everyday life. Robert B. Cialdini draws on decades of behavioural research to explore the principles that shape decisions, including reciprocation, commitment and consistency, social proof, liking, authority, scarcity and unity. This expanded edition introduces new research, examples and applications while showing readers how to use influence ethically and recognise attempts to manipulate them. It is a practical guide for anyone interested in persuasion, communication, marketing, leadership and human behaviour.
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