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Description
xBestselling author and marketing strategist Ryan Holiday reveals how a classic work - a Perennial Seller - is made and marketed.
Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral?
Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition.
Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In The Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.
Shipping and Returns
xReturn Policy
All products are subject to our return and exchange policy with the exception of: books, electronics, video games, and prepaid cards; unless they do not meet the standard specifications. For categories not mentioned, you can return any product you purchased from us within 14 days from the date of order without asking any questions. Please contact us to inform us of your desire and we will provide you with our warehouse address. You can also visit any of the Afaq Bookstore branches in Kuwait, Qatar or London to return your order, provided that you have the order invoice.
You should expect to receive your refund within four weeks of your delivery of the package to the shipping company. However, in many cases you will receive your refund sooner. This time frame includes the time it takes for the return to reach us (5-10 business days), the time it takes to process the return once it is received (3-5 business days), and the time it takes for your bank to process the refund request (5-10 business days).
shipping
We ship to any address worldwide. If you are located in the UK, you should expect to receive your order within 24-48 hours, if you are outside the UK, you should expect to receive your order within 2-8 working days.
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