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Description
xWhen Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.
Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.
For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.
Shipping and Returns
xReturn Policy
All products are subject to our return and exchange policy with the exception of: books, electronics, video games, and prepaid cards; unless they do not meet the standard specifications. For categories not mentioned, you can return any product you purchased from us within 14 days from the date of order without asking any questions. Please contact us to inform us of your desire and we will provide you with our warehouse address. You can also visit any of the Afaq Bookstore branches in Kuwait, Qatar or London to return your order, provided that you have the order invoice.
You should expect to receive your refund within four weeks of your delivery of the package to the shipping company. However, in many cases you will receive your refund sooner. This time frame includes the time it takes for the return to reach us (5-10 business days), the time it takes to process the return once it is received (3-5 business days), and the time it takes for your bank to process the refund request (5-10 business days).
shipping
We ship to any address worldwide. If you are located in the UK, you should expect to receive your order within 24-48 hours, if you are outside the UK, you should expect to receive your order within 2-8 working days.
When you place an order, we will provide you with shipping and delivery time estimates based on the availability of your products and the shipping options you have selected. Depending on the shipping provider you choose, shipping time estimates may appear on the Shipping Offers page.
- Choosing a selection results in a full page refresh.