{"product_id":"start-with-why-15th-anniversary-edition","title":"Start With Why: 15Th Anniversary Edition","description":"\u003cp\u003eSimon Sinek explores why some people and organisations inspire greater loyalty, influence and success than others. He argues that truly effective leaders begin with their purpose—their “WHY”—before considering what they do or how they do it. Using examples from companies, innovators and influential leaders, Sinek presents a framework for communicating purpose and inspiring people to take action. This 15th anniversary edition includes a new foreword and updated examples, offering practical insights for leaders, entrepreneurs and anyone seeking greater purpose and effectiveness in their work and life.\u003c\/p\u003e","brand":"Simon Sinek","offers":[{"title":"Default Title","offer_id":47842281062577,"sku":"9781405977593","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/1833\/4129\/files\/9781405977593.png?v=1787769570","url":"https:\/\/aafaq.co.uk\/products\/start-with-why-15th-anniversary-edition","provider":"Aafaq Bookstore UK","version":"1.0","type":"link"}